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Old Navy NFT Launch - 2022
Old Navy NFT Launch - 2022

Information and Frequently Asked Questions (FAQ) regarding the Old Navy Magic the Dog generative NFT Launch on Sweet

Jonathan L avatar
Written by Jonathan L
Updated over a week ago

LIVE 6/29/2022 at 9AM PST / 12 PM EST

Featuring 1,994 NFTS (a nod to Old Navy’s founding year), each one is a unique, digital profile pic of our Magic the Dog mascot. All Magics sport the flag tee and other hand-drawn, algorithmically generated traits co-created with Boys & Girls Clubs of America youth arts community.

An NFT & A Flag Tee For Under A Buck

When you buy an NFT, we’ll throw in our iconic flag tee* as well as future access to perks, incentives and more.

What You Need to Know

  • Each common NFT costs only 94 cents, and can be purchased with crypto or credit card.

  • One epic Magic will be up for auction with exclusive utility, including a $1K gift card to Old Navy aka a summer splurge for you and all your friends.

  • Our NFTs will live on Tezos, a public blockchain that uses minimal energy consumption with a low carbon footprint, and are available through the Sweet marketplace.

  • Be quick, these are on a first-come basis and limit one per customer.

NFT Prices

  • Epic NFT = Auction winning bid

  • 1,993 Generative Magic the Dog NFTs = $0.94 per token

*Note: Limit of ONE (1) NFT per account.

Key dates and times

  • June 21, 2022 Website Launch

  • June 29, 2022 NFT Sale and Auction Goes Live

    • 9:00am PDT

    • 12:00pm EDT

Co-Created With Boys & Girls Clubs of America

Those talented teens helped dream up stylistic traits for Magic — from fashion to fur colors. To celebrate their contribution and to support a more inclusive future through art, 100% of proceeds go back to them.


New to NFTs? Don’t worry! We’ve simplified the process to make it easy for both new and seasoned collectors to join in on the excitement. Follow the steps below to get started:

Step 1: Visit Old Navy and follow simple steps to create or connect an existing account through our NFT partner, Sweet. Once logged in, bookmark and be prepared for the launch date and time.

Step 2: Launch Date

The 1,993 common generative Magic the Dog NFTs will be released for purchase at 12:00pm EDT/9:00am PDT. Come early and click Buy Now to purchase, limit one per customer.

Step 3: Place Your Bid

Visit the Epic NFT Auction, place your bid, and try to win this ultra-rare NFT. (Payment completed upon conclusion of auction)

Step 4: Purchase Collectible

Once your NFT is purchased it will appear in your personal wallet that you can access at any time by logging in to your account

Step 5: Get Your Flag Tee

Between June 29, 2022 until July 30, 2022, visit any Old Navy store to redeem your code for a classic Flag Tee
*Redemption codes for your Classic Old Navy Flag Tee will be delivered up to 48-72 hours after your NFT purchase to your method of signup (phone or email).

Step 6: Visit Boys & Girls Clubs of America

Visit Boys and Girls Club of America ( to discover other ways that you can get involved and help out.

*Each code offers a $5 off Old Navy Classic Flag Tee coupon and one Free Ship coupon. Each code is one-time use, valid in-store and online. Free Ship coupon applied to online orders only. Offer valid in-store 6/29 through 7/30, and for online orders placed on 6/29 through 7/30 from 12:00 AM PDT to 11:59 PM PDT. Offer valid only in the U.S. Limited time only and while supplies last.


What is an NFT?

NFTs - or non-fungible tokens - are unique collectibles in digital format. To ensure each NFT’s authenticity, Sweet uses blockchain technology to demonstrate rights of ownership and authenticity. This is similar to receiving a “certificate of authenticity” with unique physical merchandise like a signed baseball card.

How do I buy and sell NFTs?

To purchase - and later sell - an NFT, you must first set up a digital wallet. When you create an account with, a digital wallet will automatically be created for you. The Magic NFTs may be purchased using a credit card or cryptocurrency.

Where does my NFT go once I buy it?

Once purchased, your NFT will appear in your digital wallet. Think of it as the place where you keep all of your digital collectibles. You can access your digital wallet by logging into your account with Old Navy’s partner, Sweet.

How do I get my Flag Tee?

Magic NFT holders can claim their classic flag tee at their local Old Navy store or on using a redemption code delivered up to 48-72 hours after your NFT purchase to your method of signup (phone or email). Each code is one-time use, and is valid starting June 29 through July 30 while supplies last. Online orders of the flag tee will receive free shipping.

Why is Old Navy releasing NFTs?

As an iconic American fashion brand, we love to roll out the red, white and blue carpet for Independence Day, which is why we’re excited to bring our iconic flag tees - which have become part of American tradition for millions of families - into the metaverse. We’ve partnered with Sweet to create our own limited-edition mint of 1,994 NFTs, with 100% of proceeds going to Boys & Girls Clubs of America.

Who designed the NFTs?

Our designers co-created the NFT artwork with youth partners from Boys & Girls Clubs of America to reimagine our beloved mascot, Magic the Dog. Each of the 1,994 one-of-a-kind, algorithmically-generated NFTs were inspired by hand-drawn traits and ideas by teens in the Clubs’ art community.

Can I choose my Magic NFT?

Common NFTs will be automatically generated to buyers. So while you can’t choose your Magic, the surprise-and-delight element of trait combos is pretty fun – we hope you’ll agree!

About Sweet

Sweet is the enterprise NFT platform used by top brands and creators to design, mint, and distribute NFTs through engaging consumer experiences. Learn more.


As part of our commitment to create a greener future, we’ve chosen to leverage Tezos, an open source blockchain, to create the customer experience. Tezos uses a more efficient approach to secure its network, allowing it to operate with minimal energy consumption and a low carbon footprint. Learn more.

I already have a Sweet account, do I need to create a new account?

No! The same credentials you use on Sweet will work at

Can I send my NFT to an external wallet?

Yes, you may send your NFT to an external wallet.

Note: at this time, Sweet does not support return transfers to the Sweet platform.

Is the NFT transferrable?

Yes. Note, the redemption code for free Flag Tee is valid for only one shirt and will not be renewed or additionally granted upon sale or transfer of the NFT.

Where can I learn more about digital collectibles, NFTs and blockchain?

Our partner Sweet has a great FAQ on that in their Help Center here.

I have a question not addressed in this FAQ. Who do I contact? or through the Support link

NFT Terms and Conditions

$5 Off Old Navy Classic Flag Tee: Offer valid on select Old Navy Classic Flag Tee merchandise only from 6/29/22 at 12:00 am PT through 7/30/22 at 11:59 pm PT in the US (including Puerto Rico) at Old Navy stores and online at Each code offers a $5 off Old Navy Classic Flag Tee coupon and one Free Ship coupon. Valid for one time use only. Select styles only. While supplies last. Not valid on international purchases. Discount applies to merchandise only, not value of gift cards purchased, packaging, applicable taxes or shipping & handling charges. No adjustments on previous purchases. Not valid for cash or cash equivalent. Cannot be combined with other offers or discounts including Gap Inc. employee discount. Gap Inc. is not responsible for lost or stolen coupons. To redeem this offer at, enter promo code at checkout.

Free 5-7 Day Shipping: Valid on Old Navy online orders placed from 6/29/22 at 12:00 am PT through 7/30/22 at 11:59 pm PT and shipped to a single Continental U.S. address, excluding P.O. Boxes and APO/FPO addresses. PLEASE NOTE that,, and will not be responsible for delivery delays due to unforeseen circumstances outside our reasonable control such as delays due to severe weather, natural disasters or strikes. Must enter promo code and select the FREE 5-7 business days shipping option. Valid for one time use only. Delivery times are subject to change without notice. No adjustments on previous purchase.

Auction winner: $1K Gift Card valid for use only in the U.S. (including Puerto Rico) at Gap Inc. stores and online.

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