Have you ever dreamed of riding full speed around the track at Silverstone? Or how about taking a tour of our garage or MTC headquarters? Now’s your chance to bring that dream to life!

Welcome to the McLaren Racing British GP Digital Collectibles! We’ve created a 3-piece collection spanning throughout three days of the 2022 Silverstone British Grand Prix. We encourage you to complete the set for a special master NFT you won’t want to miss. Each day, one lucky purchaser who is attending the British GP will be chosen for an epic trackside experience. So make sure you check out each digital collectible to see what’s on offer!


Details of the NFT Offering

3 NFTs each representing different pieces of a driver’s racing gear

1 Special Master NFT

NFT Prices

$29.99 per each of three NFTs

Key dates and times

  • July 1, 2022, 17:00hrs BST - Cut-off for entry in drawing to win Hot Lap Experience on July 2, 2022

  • July 2, 2022, 17:00hrs BST - Cut-off for entry in drawing to win McLaren F1 Garage Tour experience on July 2, 2022

  • July 3, 2022, 17:00hrs BST - Cut-off for entry in drawing to win McLaren HQ Tour Experience

  • July 8, 2022 - Master British GP Driver NFT Dropped to holders of all three NFTs

See www.McLarenRacingCollective.com for full Terms and Conditions


ABOUT THE 2022 BRITISH GP DIGITAL COLLECTIBLES

McLaren British GP Commemorative Helmet

Purchasers of this digital collectible located in the United Kingdom will be entered into a draw to win a Grand Prize hot lap experience around Silverstone Circuit with a McLaren driver on 2 July, 2022. The cut off-time to be included in the drawing is 17:00hrs BST, 1 July. Three Second Prize winners will also be selected to receive a signed driver cap. Both Grand Prize and Second Prize winners must have a ticket and be present in-person at the 2022 British GP to collect their prize. Please make sure to include your phone number when registering for a Sweet account so that we may contact you to fulfil the prize. Purchasers outside the United Kingdom will be ineligible to enter the drawing for the Grand and Second Prizes, however they will still be able to attend the virtual call with a McLaren F1 driver for collecting all three NFTs in the 2022 British GP Collection. Details of the call will be communicated via email during the week following the 2022 British GP. See www.McLarenRacingCollective.com for full T’s + C’s. This limited edition racing helmet digital collectible was designed specially for the 2022 British GP.

McLaren British GP Commemorative Race Suit

Purchasers of this digital collectible located in the United Kingdom will be entered into a draw to win a Grand Prize McLaren F1 garage tour experience on 2 July, 2022. The cut off-time to be included in the drawing is 17:00hrs BST, 2 July. Three Second Prize winners will also be selected to receive a signed driver cap. Both Grand Prize and Second Prize winners must have a ticket and be present in-person at the 2022 British GP to collect their prize. Please make sure to include your phone number when registering for a Sweet account so that we may contact you to fulfil the prize. Purchasers outside the United Kingdom will be ineligible to enter the drawing for the Grand and Second Prizes, however they will still be able to attend the virtual call with a McLaren F1 driver for collecting all three NFTs in the 2022 British GP Collection. Details of the call will be communicated via email during the week following the 2022 British GP. See www.McLarenRacingCollective.com for full T’s + C’s. This limited edition race suit digital collectible was designed specially for the 2022 British GP.

McLaren British GP Commemorative Race Boots

Purchasers of this digital collectible located in the United Kingdom will be entered into a draw to win a Grand Prize McLaren HQ tour experience. The cut off-time to be included in the drawing is 17:00hrs BST, 3 July. Three Second Prize winners will also be selected to receive a signed driver cap. Both Grand Prize and Second Prize winners must have a ticket and be present in-person at the 2022 British GP to collect their prize. Please make sure to include your phone number when registering for a Sweet account so that we may contact you to fulfill the prize. Purchasers outside the United Kingdom will be ineligible to enter the drawing for the Grand and Second Prizes, however they will still be able to attend the virtual call with a McLaren F1 driver for collecting all three NFTs in the 2022 British GP Collection. Details of the call will be communicated via email during the week following the 2022 British GP. See www.McLarenRacingCollective.com for full T’s + C’s. This limited edition racing boots digital collectible was designed specially for the 2022 British GP.


Tezos Authentic Verification

The McLaren Racing Collective, powered by Tezos, is an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs). The driving force behind what creates unique experiences discovered through NFTs is the recent technological advancement of open-source blockchain networks. Tezos is one of the fastest growing blockchain ecosystems and a pioneer of Proof of Stake technology, a more energy-efficient mechanism to secure blockchain networks. Tezos, an Official Technical Partner of McLaren Racing, delivers the speed, reliability, and security that is trusted by McLaren Racing to power the McLaren Racing Collective. To learn more about Tezos, visit Tezos.com/discover today and begin your own blockchain journey.


FAQ

Who is eligible to win the Grand Prizes or Second Prizes?

Grand Prize and Second Prize winners must have a ticket and be present in-person at the 2022 British GP to collect their prize.

Who can attend the driver’s call?

Collectors that have acquired all three of NFTs in the 2022 British GP Collection and have been awarded the Master NFT will be invited to attend the Driver’s call.

When will details of the Driver’s Call be released?

Details of the call will be communicated via email during the week following the 2022 British GP.

What are digital collectibles?

Digital collectibles are technology which can be used by artists, teams and brands to create unique, one-of-a-kind tokens for fans and consumers. Digital collectibles can take on any form: a piece of art, a unique pin, token card or image, an embedded video, audio or animation.

A digital collectible is similar to a physical collectible, but in digital format. Like a physical collectible, a digital collectible is distinguished and unique. To ensure each digital collectible’s unique authenticity, blockchain technology is used to demonstrate rights ownership and authenticity. This is similar to receiving a "certificate of authenticity" with unique physical merchandise like a signed baseball card.

What makes digital collectibles different from physical collectibles?

Physical and digital collectibles have many similar traits, such as strong fan affinity and pride of ownership (otherwise known as “bragging rights” as you show off your collections). However, digital collectibles have many advantages over physical collectibles. This helps to explain the transformation of the collectible space over time and the rapid growth of digital collectibles.

The advantages that digital collectibles have over physical collectibles include:

  • Prevention of Counterfeits - A digital collectible’s authenticity is more reliable and easier to manage. It can be tied to a Non-fungible Token (NFT), which is the digital equivalent of a certificate of authenticity, and solves a lot of issues around fraud that can occur in the physical world.

  • Better Storage and Shipping - A digital collectible is easier to store and ship without wear and tear that can occur with physical collectibles.

  • Better Sharing - A digital collectible has vastly better sharing options if you want to show your collectible or collection to friends, family or the public. You can do so over text, email or a public showcase. You can also present your digital collectible online or in an offline frame that has storage and display capability.

A fan or user can have the same thrill, affinity and enjoyment from owning a digital collectible as owning a physical one, plus all the conveniences of better authenticity, shipping, storage, and sharing.

Tell me more. What are other benefits of my digital collectibles?

In addition to owning your digital collectibles and displaying and sharing them as you want (enjoy the bragging rights!) there are lots of other benefits. Some artists, teams, and brands offer personalized benefits, such as VIP access to a concert or event, or access to unique content. Have fun and be creative and in some cases you may be able to add on-to, customize, or enhance your digital collectible. But you should note that any such changes will be layered enhancements, and will not change the underlying NFT. Additionally, these NFTs are environmentally friendly. Because of our minting on Tezos, we are using 2M times less energy than many other blockchains.

Are my collectibles unique?

Every digital collectible from Sweet or any of Sweet partners or clients is unique, individually-numbered, and trackable on the public blockchain with records of authenticity. It might be unique with only one created, or it might be individually numbered and part of a limited series. Each collectible series is created on the public blockchain, including the total number available. Once created, the series cannot be edited or changed by any party, including Sweet, its partners, or clients. The public blockchain also stores a permanent record of who created it, and every owner.

How can I display my digital collectibles?

You can choose how to display your digital collectibles for your own use and enjoyment and how you want to share them for others to view and enjoy. You can share just one collectible or your full collection. Users can optionally add narrative and other data to each digital collectible, explaining how they obtained the digital collectible and why it’s special to them.

Can I trade or sell my digital collectible?

Digital collectibles by their very nature are intended to be used, displayed and enjoyed. You own the digital collectible and if you want to give it away, gift it, or sell it for whatever reason you can. Exchanging digital collectibles is a great way to engage with others who have the same affinity for the talents and brands that you do.

What is the value of my digital collectible?

A digital collectible’s value is personal, based on your connection with the item you are collecting and how it fits with all your other collectibles both digital and physical. One person might love to have a digital collectible from a specific artist, talent, place or team and have a real affinity, while someone else might not have the same affinity and see no reason to get it, just like with collectibles in the physical world!

You should collect, purchase or trade for a digital collectible for your own personal use and enjoyment. You should not purchase a digital collectible with the expectation of making any profit from its resale as there is no guarantee that you will be able to find a buyer for it or that, even if you are able to find a buyer for it, you will be able to get the same or higher value which you paid for it. Neither Sweet nor any of the talent or brands represented by the digital collectible are undertaking any obligation to support or encourage any price appreciation of any digital collectible.

There are many factors that influence what someone will trade or purchase your digital collectible for, and these are outside of the control of Sweet or any of Sweet’s partners or clients represented on the digital collectible. Examples of factors that influence a buyer’s decision include a potential buyer’s own personal connection or affinity with your unique digital collectible, the general interest in the talent or brand associated with the digital collectible at any given time, the general interest in collectibles overall (both physical and digital), and many other factors.

NFTs/Blockchain Technology

I’ve heard of NFTs. What are they and how are they similar to or different from Bitcoin?

A Non-fungible Token (NFT) is a type of cryptographic token which represents something unique. Non-fungible tokens are not mutually interchangeable and can’t be divided into smaller parts. NFTs can therefore be used as unique digital collectibles. Each NFT has its own unique "immutable data," such as total inventory, artwork, audio files, and other information which can never be changed. In some cases, you may be able to add to, customize, or enhance your digital collectible, but any such changes will be additional enhancements and not change the underlying NFT or digital collectible.

By contrast a Fungible Token like Bitcoin is very different, in that it is divisible into any number of smaller units and it does not matter which unit you own. Each unit is uniform and interchangeable with any other like amount of Bitcoin. This makes fungible tokens useful as a currency.

What blockchain does Sweet use for the McLaren Racing Collective?

For the McLaren Racing Collective, we are using the Tezos standard for NFTs. All of our NFT implementations, regardless of the underlying blockchain standard, will support the same features and user experience, and provide the same benefits of a blockchain-based digital collectible.

What is the Tezos Standard and why is it unique?

Tezos operates a blockchain with a proof-of-stake system. Crucially, this system doesn’t rely on massive computer power. Its demand for electricity is significantly less and it’s far more energy-efficient using appx 2M times less energy than some other types of blockchains.

Is the Sweet App a blockchain wallet?

Yes. Among other things, the Sweet app serves as a blockchain wallet for a user to manage their digital collectibles. The Sweet app and wallet are however specifically designed for digital collectibles. It is not a blockchain wallet that is available for general blockchain tokens like Bitcoin and should not be confused with companies like Coinbase or wallets like blockchain.com that hold all types of crypto blockchain tokens like Bitcoin.

The center “Wallet” tab in the Sweet app displays all of the collectibles you own. Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/. You can also view your collectibles from a public blockchain explorer website. Clicking on the “Authenticity” link below any owned collectible will display the public blockchain open ledger view of your collectible, so you can be sure you have the real thing! Sweet can support NFTs from multiple NFT compatible blockchains.

What rights do NFT owners have for the digital collectible?

Each Digital Collectible definition has a link to terms and conditions, which determine exactly what rights you have to copy, transfer, display, or otherwise use the various media files that compose the digital collectible. Many NFT publishers don’t take this step and it is unclear what rights an NFT confers on a user if the publisher has not also committed terms and conditions to the blockchain.

Does the holder of a Digital Collectible “own" the artwork or media files?

No. Along with rights information, we also include a copyright notice with our NFTs, and this information along with the terms and conditions is verifiable through the blockchain record. Sweet or our Clients retain the copyright, but the NFT owner is granted certain rights per our Terms and Conditions.

Using the Sweet App

What do digital collectables look like?

Some digital collectibles are cards and coins which you might see in the physical collectibles market, but digital collectibles can go so much further and provide even richer experiences. A digital collectible can take any form and is only limited by the creativity of its creator. Unique collectables (or Non-fungible Tokens) offered by Sweet and our partners and clients can have embedded images, audio or video and other animations. We partner with artists and consumer brands to make truly one-of-a-kind collectibles for your enjoyment.

How do I access my digital collectibles collection?

To access your digital collectibles collection, visit the Sweet App “Wallet” (the center tab on the bottom). From there you can view all your digital collectibles.

Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/.

Can I access my collectibles outside of the Sweet app? How do I transfer collectibles to my own blockchain wallet?

Please follow instructions in the Sweet app or on mclarenracingcollective.com to submit your information to be eligible to transfer collectibles outside of the platform to your own blockchain wallet. Please note, partners may restrict transfers of some collectibles.

Does my digital collectible give me any ownership rights in McLaren Racing, Sweet or any other entity?

No, owning a digital collectible does not give you any rights to equity or other ownership in Sweet or any Sweet-affiliated clients or partners.


TERMS AND CONDITIONS

Thank you for your interest in the competition. Please read the following terms and conditions:

1. The prize draw is open to those purchasers present in the United Kingdom at the time of purchase, excluding employees and their immediate families of McLaren (the "Promoter") and of their affiliated companies or agents, or other persons professionally connected with the draw.

2. Entry into the prize draw is by purchase of a “2022 British GP Collection” Digital Collectible during the primary sale on www.mclarenracingcollective.com

3. By entering this competition, an entrant is indicating his/her agreement to be bound by these terms and conditions.

4. The opening date of the prize draw is 10am BST of 01/07/22 and the closing date is 17:00 BST of 3/07/22 (the "Entry Period"). No bulk, consumer group or third-party entries will be accepted. Entries disallowed due to technical issues shall not be included in the draw.

5. One entry is allowed per person. Multiple purchases by the same individual shall not result in multiple entries for the competition. Sharing of accounts for purposes of the competition is not allowed. If the Promoter discovers or has reasonable grounds to believe that you have exceeded the maximum number of entries, you may be disqualified.

6. No responsibility can be accepted for entries not received for whatever reason.

7. There will be twelve (x12) winners in total. The prizes will be as follows:

7.1 On Friday, Saturday, and Sunday, three (x3) winners will be selected to receive one (x1) driver signed McLaren cap

7.2 On Friday, one (x1) winner will be selected to receive a hot lap experience at Silverstone circuit. The winner must make themselves available at the Paddock entrance of Silverstone circuit on Saturday 02/07/22 at 09:30am in order to claim this prize. This experience is not transferrable to another time/date and transportation to the circuit will not be provided. Winner must be 18+ years of age to claim this prize.

7.3 On Saturday, one (x1) winner will be selected to receive a McLaren F1 team garage tour experience at Silverstone circuit. The winner must make themselves available at the Paddock entrance of Silverstone circuit on Saturday 02/07/22 by 19:00 in order to claim this prize. This experience is not transferrable to another time/date and transportation to the circuit will not be provided. The winner is allowed to bring one guest to accompany them, subject to FOM pass availability

7.4 On Sunday, one (x1) winner will be selected to receive a tour of the McLaren Technology Centre (MTC) building, to be fulfilled at a mutually agreed upon later date within six (6) months of the winner selection. This experience is non-transferable, and the winner is allowed to bring two (x2) guests to accompany them. The winner and their guests must all comply with any Covid related visitor restrictions currently enforced at the MTC.

8. The prize is as stated in paragraph 7 above, and no cash or other alternatives will be offered.

9. The prize is not transferable. The prize is subject to availability and we reserve the right to substitute any prize with another of equivalent value without giving notice.

10. The winners will be chosen at random from all entries received during the Entry Period and verified by the Promoter and or its agents.

11. The winners will be notified via phone call within 1 hour of the competition closing time/date. If the winner cannot be contacted, we reserve the right to withdraw the prize from the winner and pick a replacement winner.

12. The Promoter’s decision in respect of all matters to do with the competition will be final and no correspondence will be entered.

13. The competition and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

14. The name and country of the winner will be made available after the conclusion of the competition. To obtain this information contact McLaren at the following address: McLaren Racing Limited, McLaren Technology Centre, Chertsey Road, Woking, Surrey, GU21 4YH.

15. Any personal data relating to participants will be used solely for the purposes of this promotion. Data may be provided to a third-party fulfilment service provider where appropriate for the purposes of administering the prize but will not be disclosed to a third party for any other purpose without the individual’s prior consent.

16. The Promoter is McLaren Racing Limited, McLaren Racing Limited, McLaren Technology Centre, Chertsey Road, Woking, Surrey, GU21 4YH.

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