To celebrate the launch of the all-new 2023 Kia Soul, Kia America is launching 10,100 new Digital Collectibles highlighting the individuality of the Kia Soul and featuring DASK NFTs. To claim your Kia NFT, find and watch the 30-second spot “Built For Whoever You Are”, following three of the most popular DASK NFT characters as they hop in a new 2023 Kia Soul and drive through darkened city streets. As we watch the DASK characters make their driving experience uniquely their own, keep an eye out for your opportunity to scan a QR code and claim your unique Kia Soul NFT.

The 10,100 Kia NFTs include special edition generative DASK + Kia-themed NFTs. Each of these unique digital collectibles draws inspiration from both the details of the new 2023 Kia Soul and the DASK NFTs featured in the commercial spot.

10,100 NFTs featuring the all-new 2023 Kia Soul and special edition generative DASK + Kia-themed NFTs

Free to the first 10,100 fans to scan the QR code found in the Built For Whoever You Are spot or click one of the redemption links on Kia’s YouTube and Social Media accounts.

**Limit one NFT per person. While supplies last.

New to NFTs? Don’t worry! We’ve simplified the process to make it easy for both new and seasoned collectors to join in on the excitement. Follow the steps below to get started:

Step 1: Watch the 30-second Built For Whoever You Are spot on national TV or Kia’s YouTube Channel. As you watch, keep an eye out for the QR code. Once found, scan it with your mobile phone and follow simple steps to create or connect an existing account through our NFT partner, Sweet. If you are watching the commercial from your mobile device, you will be able to click a redemption link.

Step 2: Once logged in, if you are among the first 10,100 people, one of these digital collectibles is yours!

Step 3: After your NFT is claimed it will appear in your personal wallet that you can access at any time by logging in to your account at www.Sweet.io/.

Step 4: Visit the www.Sweet.io/kia marketplace to discover other Kia NFT offerings.

Watch the spot, search for the NFT QR code, and scan using your mobile phone. If you are watching the commercial from your mobile device, you will be able to click a redemption link. click one of the redemption links on Kia’s YouTube and Social Media accounts.

Not at all. Kia America is making these available to fans to celebrate the all-new 2023 Kia Soul.

No additional utility.

This collection contains 10,100 total NFTs featuring the all-new 2023 Kia Soul and special edition generative DASK + Kia- themed NFTs. These NFTs are listed in sequential order and will be distributed to users based on when you scan the QR code or click one of the redemption links on Kia’s YouTube and Social Media accounts. One per wallet. While supplies last.

Yes, you may send your NFT to an external digital wallet.

Note: at this time, Sweet does not support return transfers to the Sweet platform.

NFTs - or non-fungible tokens - are unique collectibles in digital format. To ensure each digital collectible’s unique authenticity, Sweet uses blockchain technology to demonstrate rights of ownership and authenticity. This is similar to receiving a "certificate of authenticity" with unique physical merchandise like a signed baseball card.

Every digital collectible is unique, individually-numbered, and trackable on the public blockchain with records of authenticity. It might be unique with only one created, or it might be individually numbered and part of a limited series. Sweet creates each collectible series on the public blockchain, including the total number available. Once created, the series cannot be edited or changed by any party, including Sweet or the Big Machine Label Group. The public blockchain also stores a permanent record of who created it, and every owner.

Your NFT will appear in your digital wallet. Think of it as the place where you keep all of your digital collectibles. You can access your digital wallet by logging into your account with Kia America’s partner, Sweet.

No, the same credentials you use on Sweet will work at sweet.io/kia.

All NFTs will be minted on the Polygon blockchain.

The Polygon blockchain on which these NFTs are minted has the benefit of reducing the carbon impact of NFTs through use of a Proof-of-Stake (PoS) network. In comparison to other blockchains, Polygon consumes just 0.00079 terawatts (TWh) of electricity per year. To put that in perspective, one transaction on Polygon is the equivalent of watching a 30-60 second video on YouTube.

We have a great FAQ on that in our Help Center here.

Support@Sweet.io or through the Support link on www.Sweet.io