Introducing the first ever digital collectible release from McLaren Shadow, McLaren's virtual racing programme that shadows their real-world equivalent. This digital collectible marks both the McLaren Shadow esports team’s and the MCL36’s debut on the blockchain.

The Shadow livery caused lots of excitement online when it was revealed along with the MCL36 during the team launch event in February 2022. The design quickly became a hit, and we knew that we had to give esports and McLaren fans a chance to collect the car.

Don’t miss out on the chance to own McLaren Shadow’s first digital collectible! Check out the steps below for how you can get involved.

1,000 McLaren Shadow Access Tokens

200 McLaren Shadow Livery MCL36

Twitch Streams:

Shadow Livery Digital Collectible Sale

Purchasers of this collectible on the primary market are entitled to incredible utilities such as a virtual coaching session with Shadow esports drivers, and even the chance to race them in-game. They will also be invited to race against them on the F1 22 video game (Purchasers must own a PC copy of the game to redeem this reward.).

There will be 200 Shadow Livery MCL36 digital collectibles available only. These will be available on a first come, first serve basis to Shadow Access Token holders. If after a 72 hour period there are still unsold tokens, the sale will be opened up to the general public (non-Shadow Access Token holders).

All purchasers will also be entered into a draw to win a Logitech G923 wheel and pedal set, signed by McLaren Shadow esports drivers. Full T’s + C’s below.

Fans who claim this free token will be eligible to purchase the McLaren Shadow livery MCL36 digital collectible releasing on 29 July 2022. Redeeming the Shadow Access Token also enters the holder into a draw to win a hoodie signed by Lando Norris and Daniel Ricciardo. Visit www.McLarenRacingCollective.com for full T’s+C’s and Shadow livery MCL36 digital collectible holder benefits.

Step 1: Join us and our community of McLaren fans in the Racing section of our Discord server to keep up with the latest info from this drop like the how to claim prizes and the Twitch stream schedule!

Step 2: Scan the on-screen QR code during one of our McLaren Shadow Twitch streams to redeem a free Shadow Access token. You will need a Shadow access token to purchase the Shadow livery MCL36. Twitch stream schedule can be found on the Discord and above.

Step 3: Unlock the MCL36 with your Shadow Access token, purchase the Digital collectible, and take advantage of awesome associated utility.

Step 4: After your NFT is claimed it will appear in your personal wallet that you can access at any time by logging in to your account at http://www.mclarenracingcollective.com/ or www.Sweet.io/.

Step 5: Visit the http://www.mclarenracingcollective.com/ marketplace to discover other McLaren NFT offerings.

The McLaren Racing Collective, powered by Tezos, is an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs). The driving force behind what creates unique experiences discovered through NFTs is the recent technological advancement of open-source blockchain networks. Tezos is one of the fastest growing blockchain ecosystems and a pioneer of Proof of Stake technology, a more energy-efficient mechanism to secure blockchain networks. Tezos, an Official Technical Partner of McLaren Racing, delivers the speed, reliability, and security that is trusted by McLaren Racing to power the McLaren Racing Collective. To learn more about Tezos, visit Tezos.com/discover today and begin your own blockchain journey.

You will need a Shadow access token to purchase the Shadow livery MCL36. Twitch stream schedule can be found on the Discord and above. Your Shadow Access token will unlock your ability to purchase the Digital collectible during the first 72 hours, and take advantage of awesome associated utility. General sale of the McLaren Shadow Livery NFT will open 72 hours after the initial launch.

Not at all. Simply scan the on-screen QR code during one of our McLaren Shadow Twitch streams to redeem a free Shadow Access token. You will need a Shadow access token to purchase the Shadow livery MCL36.

To bring our fans closer to the team, purchasers of the McLaren Shadow livery MCL36 digital collectible will earn exclusive rewards:

The McLaren Shadow Livery MCL36 digital collectible is initially available exclusively to users who have redeemed the Shadow Access Token. The Shadow Access Token can be redeemed for free by scanning a QR code which will appear on-screen during the following Twitch streams:

All three Twitch streams can be accessed via: twitch.tv/mclarenshadow.

Every fan who redeems the Shadow Access Token will be entered into a draw to win a Shadow hoodie signed by Daniel Ricciardo and Lando Norris. Fans do not need to buy the MCL36 digital collectible to be entered into this draw.

No, the same credentials you use on Sweet will work at

Yes, you may send your NFT to an external digital wallet.

Note: at this time, Sweet does not support return transfers to the Sweet platform.

Digital collectibles are technology which can be used by artists, teams and brands to create unique, one-of-a-kind tokens for fans and consumers. Digital collectibles can take on any form: a piece of art, a unique pin, token card or image, an embedded video, audio or animation.

A digital collectible is similar to a physical collectible, but in digital format. Like a physical collectible, a digital collectible is distinguished and unique. To ensure each digital collectible’s unique authenticity, blockchain technology is used to demonstrate rights ownership and authenticity. This is similar to receiving a "certificate of authenticity" with unique physical merchandise like a signed baseball card.

Physical and digital collectibles have many similar traits, such as strong fan affinity and pride of ownership (otherwise known as “bragging rights” as you show off your collections). However, digital collectibles have many advantages over physical collectibles. This helps to explain the transformation of the collectible space over time and the rapid growth of digital collectibles.

The advantages that digital collectibles have over physical collectibles include:

A fan or user can have the same thrill, affinity and enjoyment from owning a digital collectible as owning a physical one, plus all the conveniences of better authenticity, shipping, storage, and sharing.

In addition to owning your digital collectibles and displaying and sharing them as you want (enjoy the bragging rights!) there are lots of other benefits. Some artists, teams, and brands offer personalized benefits, such as VIP access to a concert or event, or access to unique content. Have fun and be creative and in some cases you may be able to add on-to, customize, or enhance your digital collectible. But you should note that any such changes will be layered enhancements, and will not change the underlying NFT. Additionally, these NFTs are environmentally friendly. Because of our minting on Tezos, we are using 2M times less energy than many other blockchains.

Every digital collectible from Sweet or any of Sweet partners or clients is unique, individually-numbered, and trackable on the public blockchain with records of authenticity. It might be unique with only one created, or it might be individually numbered and part of a limited series. Each collectible series is created on the public blockchain, including the total number available. Once created, the series cannot be edited or changed by any party, including Sweet, its partners, or clients. The public blockchain also stores a permanent record of who created it, and every owner.

You can choose how to display your digital collectibles for your own use and enjoyment and how you want to share them for others to view and enjoy. You can share just one collectible or your full collection. Users can optionally add narrative and other data to each digital collectible, explaining how they obtained the digital collectible and why it’s special to them.

Digital collectibles by their very nature are intended to be used, displayed and enjoyed. You own the digital collectible and if you want to give it away, gift it, or sell it for whatever reason you can. Exchanging digital collectibles is a great way to engage with others who have the same affinity for the talents and brands that you do.

A Non-fungible Token (NFT) is a type of cryptographic token which represents something unique. Non-fungible tokens are not mutually interchangeable and can’t be divided into smaller parts. NFTs can therefore be used as unique digital collectibles. Each NFT has its own unique "immutable data," such as total inventory, artwork, audio files, and other information which can never be changed. In some cases, you may be able to add to, customize, or enhance your digital collectible, but any such changes will be additional enhancements and not change the underlying NFT or digital collectible.

By contrast a Fungible Token like Bitcoin is very different, in that it is divisible into any number of smaller units and it does not matter which unit you own. Each unit is uniform and interchangeable with any other like amount of Bitcoin. This makes fungible tokens useful as a currency.

For the McLaren Racing Collective, we are using the Tezos standard for NFTs. All of our NFT implementations, regardless of the underlying blockchain standard, will support the same features and user experience, and provide the same benefits of a blockchain-based digital collectible.

Tezos operates a blockchain with a proof-of-stake system. Crucially, this system doesn’t rely on massive computer power. Its demand for electricity is significantly less and it’s far more energy-efficient using appx 2M times less energy than some other types of blockchains.

Yes. Among other things, the Sweet app serves as a blockchain wallet for a user to manage their digital collectibles. The Sweet app and wallet are however specifically designed for digital collectibles. It is not a blockchain wallet that is available for general blockchain tokens like Bitcoin and should not be confused with companies like Coinbase or wallets like blockchain.com that hold all types of crypto blockchain tokens like Bitcoin.

The center “Wallet” tab in the Sweet app displays all of the collectibles you own. Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/. You can also view your collectibles from a public blockchain explorer website. Clicking on the “Authenticity” link below any owned collectible will display the public blockchain open ledger view of your collectible, so you can be sure you have the real thing! Sweet can support NFTs from multiple NFT compatible blockchains.

Each Digital Collectible definition has a link to terms and conditions, which determine exactly what rights you have to copy, transfer, display, or otherwise use the various media files that compose the digital collectible. Many NFT publishers don’t take this step and it is unclear what rights an NFT confers on a user if the publisher has not also committed terms and conditions to the blockchain.

No. Along with rights information, we also include a copyright notice with our NFTs, and this information along with the terms and conditions is verifiable through the blockchain record. Sweet or our Clients retain the copyright, but the NFT owner is granted certain rights per our Terms and Conditions.

Some digital collectibles are cards and coins which you might see in the physical collectibles market, but digital collectibles can go so much further and provide even richer experiences. A digital collectible can take any form and is only limited by the creativity of its creator. Unique collectables (or Non-fungible Tokens) offered by Sweet and our partners and clients can have embedded images, audio or video and other animations. We partner with artists and consumer brands to make truly one-of-a-kind collectibles for your enjoyment.

To access your digital collectibles collection, visit the Sweet App “Wallet” (the center tab on the bottom). From there you can view all your digital collectibles.

Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/.

Please follow instructions in the Sweet app or on mclarenracingcollective.com to submit your information to be eligible to transfer collectibles outside of the platform to your own blockchain wallet. Please note, partners may restrict transfers of some collectibles.

No, owning a digital collectible does not give you any rights to equity or other ownership in Sweet or any Sweet-affiliated clients or partners.

Thank you for your interest in the competition. Please read the following terms and conditions:

1. The prize draw to win one (1x) hooded sweatshirt signed by Lando Norris and Daniel Ricciardo is open to users who have redeemed the free Shadow Access Token.

1.1. Redemption of the Shadow Access Token is accomplished by scanning the QR code displayed during one of the three live streams on the McLaren Shadow Twitch channel (www.twitch.tv/mclarenshadow) taking place at 22:00 BST 25 July, 18:00 BST 26 July, and 10:00 BST 28 July.

1.2. The prize draw for the hooded sweatshirt is open to Shadow Access Token holders, irrespective of geographic location, excluding employees and their immediate families of McLaren (the "Promoter") and of their affiliated companies or agents, or other persons professionally connected with the draw.

2. The prize draw to win one (1x) Logitech G923 wheel and pedal set signed by McLaren Shadow esports drivers is open to users who have purchased the McLaren Shadow livery MCL36 digital collectible during the primary sale on www.mclarenracingcollective.com.

2.1. The prize draw for the Logitech G923 wheel and pedal set is open to McLaren Shadow livery MCL36 digital collectible purchasers, irrespective of geographic location, excluding employees and their immediate families of the Promotor and of their affiliated companies or agents, or other persons professionally connected with the draw.

3. By entering these prize draws, an entrant is indicating his/her agreement to be bound by these terms and conditions.

3.1. The opening date of the hooded sweatshirt prize draw is 22:00 BST of July 25 2022 and the closing date is 12:00 BST of July 28 2022 (the "Entry Period").

3.2. The opening date of the Logitech G923 wheel and pedal set prize draw is 18:00 BST of July 29 2022 and the closing date is 18:00 BST of August 5 2022 (the "Entry Period").

3.3. No bulk, consumer group or third-party entries will be accepted for either draw. Entries disallowed due to technical issues shall not be included in the draws.

3.4. The prizes are as stated in paragraphs 1 and 2 above, and no cash or other alternatives will be offered.

3.5. The prizes are not transferable. The prizes are subject to availability, and we reserve the right to substitute any prize with another of equivalent value without giving notice.

3.6. The winners will be chosen at random from all entries received during the Entry Periods and verified by the Promoter and or its agents.

3.7. The delivery of the prizes will be the responsibility of the Promoter. The prizes will be delivered by a national or international delivery service, to the address provided by the winning entrants. The Promoter accepts no responsibility or liability for any delays, damages or other issues with delivery.

3.8. The Promoter’s decision in respect of all matters to do with the prize draws will be final and no correspondence will be entered.

3.9. One entry to each prize draw is allowed per person. Multiple purchases by the same individual shall not result in multiple entries for the competitions. Sharing of accounts for purposes of the competitions is not allowed. If the Promoter discovers or has reasonable grounds to believe that you have exceeded the maximum number of entries, you may be disqualified.

3.10. No responsibility can be accepted for entries not received for whatever reason.

3.11. The Promoter’s decision in respect of all matters to do with the competitions will be final and no correspondence will be entered.

3.12. The competitions and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

4. All purchasers of the “McLaren Shadow livery MCL36 digital collectible” during the primary sale on www.mclarenracingcollective.com will be invited to a virtual coaching session with a McLaren Shadow esports driver and invited to a race on the ‘F1 22’ video game with a McLaren Shadow esports driver (the “reward”).

4.1. By purchasing a McLaren Shadow livery MCL36 digital collectible, an entrant is indicating his/her agreement to be bound by these terms and conditions.

4.2. To be eligible for the reward, purchasers must buy the McLaren Shadow livery MCL36 digital collectible by 18:00 BST of August 5 2022.

4.3. The Promoter will contact the purchasers via email listed in the purchaser’s Sweet account to arrange a time and date for the virtual coaching session and race.

4.4. To participate in the virtual coaching session and race, purchasers must own their own copy of the ‘F1 22’ video game on PC and have access to the internet to be able to join the coaching session and in-game lobby.

4.5. All purchasers of the McLaren Shadow livery MCL36 digital collectible are eligible to redeem the reward irrespective of geographic location, excluding employees and their immediate families of McLaren (the "Promoter") and of their affiliated companies or agents, or other persons professionally connected with the draw.

4.6. The Promoter reserves the right to alter the date, time and exact configuration of the coaching session and race. Any changes will be communicated to eligible purchasers ahead of time.

5. The prize draws and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England.

6. The name and country of the winners of the prize draws will be made available after the conclusion of the competition. To obtain this information contact McLaren at the following address: McLaren Racing Limited, McLaren Technology Centre, Chertsey Road, Woking, Surrey, GU21 4YH.

7. Any personal data relating to participants will be used solely for the purposes of this promotion. Data may be provided to a third-party fulfilment service provider where appropriate for the purposes of administering the prize but will not be disclosed to a third party for any other purpose without the individual’s prior consent.

8. The Promoter is McLaren Racing Limited, McLaren Racing Limited, McLaren Technology Centre, Chertsey Road, Woking, Surrey, GU21 4YH.