Speedy Kiwi, McLaren’s Head of Speed, has gone missing! Buy the seven-page digital collectible drop to read the full adventure. Collect every page to redeem a real-life version of the comic! Each digital collectible comes with the chance to win prizes. Purchase any of the seven digital collectibles to be invited to a virtual briefing with McLaren Racing CEO, Zak Brown.

2,800 McLaren Kiwi's Caper NFTs (400 NFTs for each of the seven pages of the comic)

New to NFT digital collectibles? Don’t worry! We’ve simplified the process to make it easy for both new and seasoned collectors to join in on the excitement. Follow the steps below to get started:

Step 1: Join our community of McLaren fans on Discord to keep up to date with the latest info about this drop.

Step 2: Visit McLarenRacingCollective.com and follow the simple steps to create or connect an existing account through our NFT digital collectibles partner, Sweet.

Step 3: Each day, visit and login to McLarenRacingCollective.com to Collect each page of the comic to follow Speedy Kiwi on his adventure through Asia.

Step 4: Redeem prizes and rewards, including a physical version of the comic! See the Utilities tab of McLarenRacingCollective.com for more details. Collect all 7 of the commemorative pieces to be eligible to receive the print version of the comic.

Step 5: Visit the http://www.mclarenracingcollective.com/ marketplace to discover other McLaren NFT offerings.

The McLaren Racing Collective, powered by Tezos, is an innovative platform where fans and collectors can purchase McLaren Racing digital collectibles or non-fungible tokens (NFTs). The driving force behind what creates unique experiences discovered through NFTs is the recent technological advancement of open-source blockchain networks. Tezos is one of the fastest growing blockchain ecosystems and a pioneer of Proof of Stake technology, a more energy-efficient mechanism to secure blockchain networks. Tezos, an Official Technical Partner of McLaren Racing, delivers the speed, reliability, and security that is trusted by McLaren Racing to power the McLaren Racing Collective. To learn more about Tezos, visit Tezos.com/discover today and begin your own blockchain journey.

Buy any one of the seven comic book page digital collectibles to unlock:

Buy all seven digital collectibles to unlock:

*each page bought constitutes an additional raffle entry

The Kiwi Caper comic digital collectible drop consists of seven separate ‘pages’. Each page is a separate digital collectible. Purchase any of the seven digital collectibles to be entered into a prize draw to win McLaren merchandise. Each purchase represents one entry into the prize draw.

Purchasers of any of the seven digital collectibles will be invited to a virtual briefing with McLaren Racing CEO, Zak Brown delivered via WebEx.

Users who purchase all seven pages and hold these digital collectibles in their wallet as of the “snapshot time” (21:00BST/ 20:00UTC 14/10/22) will receive an exclusive physical printed version of the comic. This printed version of the comic will be posted to the purchaser.

For full details, please read our terms and conditions.

How to Purchase?

Visit McLarenRacingCollective.com and follow the simple steps to create or connect an existing account through our NFT digital collectibles partner, Sweet.

The Kiwi Caper comic digital collectible drop will be available for purchase on mclarenracingcollective.com. Each comic book page digital collectible will cost USD$9.99. There will be 400 editions of each page available on a first come, first serve basis.

No, the same credentials you use on Sweet will work at

Yes, you may send your NFT to an external digital wallet.

Note: at this time, Sweet does not support return transfers to the Sweet platform.

Digital collectibles are technology which can be used by artists, teams and brands to create unique, one-of-a-kind tokens for fans and consumers. Digital collectibles can take on any form: a piece of art, a unique pin, token card or image, an embedded video, audio or animation.

A digital collectible is similar to a physical collectible, but in digital format. Like a physical collectible, a digital collectible is distinguished and unique. To ensure each digital collectible’s unique authenticity, blockchain technology is used to demonstrate rights ownership and authenticity. This is similar to receiving a "certificate of authenticity" with unique physical merchandise like a signed baseball card.

Physical and digital collectibles have many similar traits, such as strong fan affinity and pride of ownership (otherwise known as “bragging rights” as you show off your collections). However, digital collectibles have many advantages over physical collectibles. This helps to explain the transformation of the collectible space over time and the rapid growth of digital collectibles.

The advantages that digital collectibles have over physical collectibles include:

A fan or user can have the same thrill, affinity and enjoyment from owning a digital collectible as owning a physical one, plus all the conveniences of better authenticity, shipping, storage, and sharing.

In addition to owning your digital collectibles and displaying and sharing them as you want (enjoy the bragging rights!) there are lots of other benefits. Some artists, teams, and brands offer personalized benefits, such as VIP access to a concert or event, or access to unique content. Have fun and be creative and in some cases you may be able to add on-to, customize, or enhance your digital collectible. But you should note that any such changes will be layered enhancements, and will not change the underlying NFT. Additionally, these NFTs are environmentally friendly. Because of our minting on Tezos, we are using 2M times less energy than many other blockchains.

Every digital collectible from Sweet or any of Sweet partners or clients is unique, individually-numbered, and trackable on the public blockchain with records of authenticity. It might be unique with only one created, or it might be individually numbered and part of a limited series. Each collectible series is created on the public blockchain, including the total number available. Once created, the series cannot be edited or changed by any party, including Sweet, its partners, or clients. The public blockchain also stores a permanent record of who created it, and every owner.

You can choose how to display your digital collectibles for your own use and enjoyment and how you want to share them for others to view and enjoy. You can share just one collectible or your full collection. Users can optionally add narrative and other data to each digital collectible, explaining how they obtained the digital collectible and why it’s special to them.

Digital collectibles by their very nature are intended to be used, displayed and enjoyed. You own the digital collectible and if you want to give it away, gift it, or sell it for whatever reason you can. Exchanging digital collectibles is a great way to engage with others who have the same affinity for the talents and brands that you do.

A Non-fungible Token (NFT) is a type of cryptographic token which represents something unique. Non-fungible tokens are not mutually interchangeable and can’t be divided into smaller parts. NFTs can therefore be used as unique digital collectibles. Each NFT has its own unique "immutable data," such as total inventory, artwork, audio files, and other information which can never be changed. In some cases, you may be able to add to, customize, or enhance your digital collectible, but any such changes will be additional enhancements and not change the underlying NFT or digital collectible.

By contrast a Fungible Token like Bitcoin is very different, in that it is divisible into any number of smaller units and it does not matter which unit you own. Each unit is uniform and interchangeable with any other like amount of Bitcoin. This makes fungible tokens useful as a currency.

For the McLaren Racing Collective, we are using the Tezos standard for NFTs. All of our NFT implementations, regardless of the underlying blockchain standard, will support the same features and user experience, and provide the same benefits of a blockchain-based digital collectible.

Tezos operates a blockchain with a proof-of-stake system. Crucially, this system doesn’t rely on massive computer power. Its demand for electricity is significantly less and it’s far more energy-efficient using appx 2M times less energy than some other types of blockchains.

Yes. Among other things, the Sweet app serves as a blockchain wallet for a user to manage their digital collectibles. The Sweet app and wallet are however specifically designed for digital collectibles. It is not a blockchain wallet that is available for general blockchain tokens like Bitcoin and should not be confused with companies like Coinbase or wallets like blockchain.com that hold all types of crypto blockchain tokens like Bitcoin.

The center “Wallet” tab in the Sweet app displays all of the collectibles you own. Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/. You can also view your collectibles from a public blockchain explorer website. Clicking on the “Authenticity” link below any owned collectible will display the public blockchain open ledger view of your collectible, so you can be sure you have the real thing! Sweet can support NFTs from multiple NFT compatible blockchains.

Each Digital Collectible definition has a link to terms and conditions, which determine exactly what rights you have to copy, transfer, display, or otherwise use the various media files that compose the digital collectible. Many NFT publishers don’t take this step and it is unclear what rights an NFT confers on a user if the publisher has not also committed terms and conditions to the blockchain.

No. Along with rights information, we also include a copyright notice with our NFTs, and this information along with the terms and conditions is verifiable through the blockchain record. Sweet or our Clients retain the copyright, but the NFT owner is granted certain rights per our Terms and Conditions.

Some digital collectibles are cards and coins which you might see in the physical collectibles market, but digital collectibles can go so much further and provide even richer experiences. A digital collectible can take any form and is only limited by the creativity of its creator. Unique collectables (or Non-fungible Tokens) offered by Sweet and our partners and clients can have embedded images, audio or video and other animations. We partner with artists and consumer brands to make truly one-of-a-kind collectibles for your enjoyment.

To access your digital collectibles collection, visit the Sweet App “Wallet” (the center tab on the bottom). From there you can view all your digital collectibles.

Specifically, if you’d like to view your McLaren Racing Collective, visit https://mclarenracingcollective.com/.

Please follow instructions in the Sweet app or on mclarenracingcollective.com to submit your information to be eligible to transfer collectibles outside of the platform to your own blockchain wallet. Please note, partners may restrict transfers of some collectibles.

No, owning a digital collectible does not give you any rights to equity or other ownership in Sweet or any Sweet-affiliated clients or partners.

Thank you for your interest in the Kiwi Caper comic digital collectible drop. Please read the following terms and conditions: